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Case Studies

Investigate how several different professional communicators have created
several very different yet effective media campaigns…

• The UK’s first HIV and AIDS campaign
• Radio advertising to raise awareness amongst clubbers
• Poster advertising to support the radio campaign
• Pantimedia
• Persuading the press and government to take HIV and AIDS more seriously
• Teaching prisoners about HIV and AIDS

For help and information
go to http://www.crusaid.org.uk
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