Poster Campaign

One of the key audiences for HIV and AIDS awareness campaigns are young heterosexual and gay communities who love to go clubbing.

Having listened to the radio advertising campaign on their drive to the club, the audience is ready to absorb more detailed information.

These posters were designed by DDB’s creative team to look just like typical club advertising – but with a twist!

There should be flash video content displayed here

The reason the content is not shown is because you don't have the necessary plug-in installed.

You can download the latest flash plugin from macromedia's website.

Case Studies
Go back to the main case studies page