Radio Advertising : Part One
When media professionals at DDB one of Europe’s largest advertising agencies were asked to wake up young people in London and Birmingham to the dangers of the HIV and AIDS, they created a hugely successful radio campaign with the help of KISS FM.
In this case study you can explore the creative planning and production skills used in making the radio ads.
Now you’ve met the team from DDB, do you think the ads worked? According to the tracking study completed by DDB they were extremely effective.
Evaluation Study PowerPoint
Use this Powerpoint questionnaire to help you evaluate your creative ideas.
Part Two : Radio Production Techniques
Kiss FM used certain techniques to get the message across to the listeners
Learn about these techniques on the radio production techniques page
For help and information
go to http://www.crusaid.org.uk
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