The Crusaid Media Challenge

Your challenge is to create a new promotional campaign for Crusaid.
It will be targeted at young people like yourselves.

This is your brief:

Communications Objectives

To raise awareness of the UK’s HIV and AIDS epidemic.

To make young people aged 14-18 aware that HIV and AIDS is a danger to them and the people they have sex with.

To make them consider the use of condoms.

Target Audience

Your immediate group of friends.

Media

Your choice – but you will have to persuade the Crusaid Marketing team that the money will be well spent!

Success Criteria

Proven increase in awareness across the target group you have described.